Description:Ã‚Â A New Yorker runs a lucrative business fixing broken iPhones for about half of what Apple charges.
Source: CNNMoney.com Ã¢â‚¬â€œ video report
Questions for discussion:
- Why do you think these iPhone customers risk using the services of the Ã¢â‚¬ËœdoctorÃ¢â‚¬â„¢ rather than traditional Apple repair services?
- What does this story tell you about the way to entrepreneurial success?
- How successful would this enterprise be if the cost of repair or replacement was lower?