Posted by & filed under Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  As Apple finally speaks out on the antenna reception controversy surrounding its Apple 4, Simon Constable talks to Alan Murray, Lauren Goode and Rex Crum about whether the company has lost its mojo given this issue and other recent stumbles amid its successes.

Source: – video report
Date: 07/16/2010


Questions for discussion: 

  • Summarize the comments made about Apple’s corporate culture?
  • Do you agree with the views expressed?
  • Do you think it is reflected in the type of customer that buys Apple products?
  • What would you suggest Apple management do to correct the negative publicity it is experiencing today?

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