Description:Ã‚Â MIT graduate Carl Dietrich co-founded Terrafugia, which is now taking preorders for the science fiction fan’s ultimate dream: a $194,000 flying car.
Questions for discussion:
- Who is the customer for this product?
- Do you think the high selling price would pose a problem for the firm trying to sell the product?
- How would youÃ‚Â promote this product?
- What message would you send out in advertising and promotion that could persuade buyers?