Description: MIT graduate Carl Dietrich co-founded Terrafugia, which is now taking preorders for the science fiction fan’s ultimate dream: a $194,000 flying car.
Source: Businessweek.com
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Date: 07/15/2010
Link: http://www.businessweek.com/magazine/content/10_30/b4188043262844.htm
Questions for discussion:
- Who is the customer for this product?
- Do you think the high selling price would pose a problem for the firm trying to sell the product?
- How would you promote this product?
- What message would you send out in advertising and promotion that could persuade buyers?
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