Posted by & filed under Part 4: Marketing Management.

Description:  MIT graduate Carl Dietrich co-founded Terrafugia, which is now taking preorders for the science fiction fan’s ultimate dream: a $194,000 flying car.

Date: 07/15/2010


Questions for discussion:

  • Who is the customer for this product?
  • Do you think the high selling price would pose a problem for the firm trying to sell the product?
  • How would you promote this product?
  • What message would you send out in advertising and promotion that could persuade buyers?

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