Description:Ã‚Â Before he bought the New York Yankees, George Steinbrenner tried to buy the Cleveland Indians.
Questions for discussion:Ã‚Â
- How would youÃ‚Â explain the increase in value of the NY Yankees from the time GeorgeÃ‚Â Steinbrenner bought the team in 1971?
- How important is the team brand to marketing success in baseball?
- Why would someone buy a money-losing baseball team?