Posted by & filed under Part 4: Marketing Management.

Description:  Before he bought the New York Yankees, George Steinbrenner tried to buy the Cleveland Indians.

Date: 07/16/2010


Questions for discussion: 

  • How would you explain the increase in value of the NY Yankees from the time George  Steinbrenner bought the team in 1971?
  • How important is the team brand to marketing success in baseball?
  • Why would someone buy a money-losing baseball team?

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