Posted by & filed under Part 6 Managing Financial Resources.

Description:  MEASURED by profits, Microsoft trounces Apple and Google. In the most recent three months, Microsoft earned $4.52 billion, versus Apple’s $3.25 billion and Google’s $1.8 billion. But, dear investors, where is the love for this beaten-down company?

Source: NYTimes.com
 
Date: 07/24/2010

Link: http://www.nytimes.com/2010/07/25/business/25digi.html?ref=business

Questions for discussion:

  • Summarize the reasons given for Microsoft’s poor image in many investors’ minds.
  • Do you agree with this view?
  • What are your forecasts for Microsoft?
  • What advice would you pass along to management to improve prospects?

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