What Mad Men Gets Right About Innovation

Posted by & filed under Part 3 Management: Empowering People to Achieve Business Objectives.

Description:  A scene from the Sterling Cooper ad agency offers a lesson about how leaders can foster creativity.

Source: Businessweek.com
 
Date: 07/23/2010

Link: http://www.businessweek.com/managing/content/jul2010/ca20100723_186913.htm

Questions for discussion:

  • Summarize the main findings of the research report.
  • Are you surprised by any of them?
  • What message is there here for managers and for employees?

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