Description:  Why did Alex Bogusky, the most celebrated adman of his era, turn his back on the business?

Source: Businessweek.com
 
Date: 07/29/2010

Link: http://www.businessweek.com/magazine/content/10_32/b4190060449252.htm

Questions for discussion:

• Summarize the probable reasons for Alex Bogusky`s decision.
• What do think about his decision?
• What do you think about his criticism about the advertising industry?