Posted by & filed under Part 3 Management: Empowering People to Achieve Business Objectives.

Description:  Why did Alex Bogusky, the most celebrated adman of his era, turn his back on the business?

Source: Businessweek.com
 
Date: 07/29/2010

Link: http://www.businessweek.com/magazine/content/10_32/b4190060449252.htm

Questions for discussion:

  • Summarize the probable reasons for Alex Bogusky`s decision.
  • What do think about his decision?
  • What do you think about his criticism about the advertising industry?

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