Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  How you spend has a greater effect on your happiness than how much you spend, researchers say.

Date: 08/07/2010


Questions for discussion:

  • Summarize the key points presented in the article.
  • Do you think there is an emerging trend among consumers to reject the levels of consumption that would seem normal to most of us today?
  • Why do you suppose consumers behave the way that they do?

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