Posted by & filed under Part 4: Marketing Management.

Description:  Research In Motion just unveiled its first BlackBerry touchscreen device with a slide-out keyboard and featuring its much-anticipated BlackBerry OS 6 software. Lauren Goode, Spencer Ante and George Stahl have details and analysis.

Source: – video report
Date: 08/03/2010


Questions for discussion: 

  • Summarize the comments made about RIM’s new Blackberry Torch.
  • Do you agree with the analysis?
  • Is the target market for smart phones converging into one indistingusiable form aimed at both business people and consumers?
  •  How would you market the Torch?
  • How would you expect Apple to react to the introduction of the Torch?
  • On the second item in the report, do you believe there is a greater amount of competition in the epublishing and eretailing arena? 
  • Do you think there is a rush to the lowest market price for ebooks?

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