Posted by & filed under Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: With teen unemployment at triple the rate of the already high national average and consumer confidence at its lowest level since February, retail chains posted disappointing July sales numbers, signaling that promotions may intensify for the pivotal back-to-school selling period.


Date: 08/05/2010

Questions for discussion:

  • Why do you think sales have fallen in these stores?
  • Would lowering prices be a good strategy?
  • What else could these retailers do besides lower prices?
  • Do you think teens could be shopping, but not at these particular retailers?

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