Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  After a dismal period of huge losses and deep cuts that culminated in the Obama administration’s bailout of General Motors and Chrysler, the gloom over the American auto industry is starting to lift.

Date: 08/13/2010


Questions for discussion:

  • Summarize the key points presented in the article.
  • Are you optimistic that the US auto industry will experience a long period of economic recovery?
  • What are the global factors that are continuing to challenge the auto industry domestically and internationally?
  • How do you think the industry should respond to these challenges?

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