Posted by & filed under Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description:  The subscription television industry suffered a drop in total subscribers in the second quarter. Meanwhile, more online TV viewing options abound. Dow Jones Newswires’ Nat Worden joins Simon Constable and Spencer Ante on Digits to discuss.

Source:  Marketwatch.com – video report

Date: 08/24/2010

Link: http://www.marketwatch.com/video/asset/digits-pay-tv-loses-subscribers/3B9C3648-A3D8-4A53-937A-CDF2F564C568

Questions for discussion: 

  • Do you think the trend away from television subscription will grow?
  • How would you recommend the cable-television industry respond to this threat?
  • Why do you suppose consumers have shifted over to online services like Hulu and iTunes?
  • How would you market these services as more competitors enter the marketplace?

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