Posted by & filed under Part 2 Starting and Growing Your Business, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description:  The history of USA Today is full of firsts for the newspaper business: the first general-interest national paper of its kind, the first to use color widely in charts and photographs and once first in the number of copies printed each day.

Date: 08/27/2010


Questions for discussion:

  • Do you think the reorganization effort will revitalize revenues for USA Today?
  • What gives USA Today competitive advantage over other newspapers and news organizations?
  • Is there anything different in their digital effort in comparison to other news sources?
  • What would you recommend to the firm in order to give it some advantage over its competitors?
  • Would you be an investor in stocks of the firm today?

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