Description: The history of USA Today is full of firsts for the newspaper business: the first general-interest national paper of its kind, the first to use color widely in charts and photographs and once first in the number of copies printed each day.
Source: NYTimes.com
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Date: 08/27/2010
Link: http://www.nytimes.com/2010/08/28/business/media/28paper.html?ref=business
Questions for discussion:
- Do you think the reorganization effort will revitalize revenues for USA Today?
- What gives USA Today competitive advantage over other newspapers and news organizations?
- Is there anything different in their digital effort in comparison to other news sources?
- What would you recommend to the firm in order to give it some advantage over its competitors?
- Would you be an investor in stocks of the firm today?
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