Description:Ã‚Â Deep below a lush landscape of ripening Champagne grapes, Thierry Gasco, the master vintner for Pommery, ran his finger over the shoulders of a dark green bottle that looked just like the thousands of others reposing in his chilly subterranean cellars. But to the practiced hand and eye, there is a subtle, if potentially significant, difference.
Questions for discussion:
- Summarize the reasons given for the development of greener bottles.
- Do you think the industry is motivated byÃ‚Â a sense of greater social responsibility or increased profitability?
- How do you think the consumer will react to this new product strategy?