Posted by & filed under Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description:  Internet phenomenons like “Bed Intruder Song” are textbook cases for how online videos turn the most mundane of events into sensations, where random people just being themselves become quasi-celebrities. Rex Crum reports.

Source:  Marketwatch.com – video report

Date: 08/27/2010

Link: http://www.marketwatch.com/video/asset/rex-on-techs-overnight-viral-success/779C5034-618C-4007-8946-B084683E2528

Questions for discussion: 

  • How do you explain this example of viral communication success?
  • More importantly, does the financial success suggest a new marketing model emerging for others to follow?
  • How would you expect traditional music industry marketers to respond to this phenomenon?
  • What advice would you send to marketers that would allow them to exploit this type of marketing?

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