Description: Internet phenomenons like “Bed Intruder Song” are textbook cases for how online videos turn the most mundane of events into sensations, where random people just being themselves become quasi-celebrities. Rex Crum reports.
Source: Marketwatch.com – video report
Date: 08/27/2010
Questions for discussion:ÂÂ
- How do you explain this example of viral communication success?
- More importantly, does the financial success suggest a new marketing model emerging for others to follow?
- How would you expect traditional music industry marketers to respond to this phenomenon?
- What advice would you send to marketers that would allow them to exploit this type of marketing?
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