Posted by & filed under Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: 4Food uses social networks like Twitter and Foursquare in lieu of traditional marketing to let customers share their own burger creations.

Source: CNNMoney.com – video report

Date: 09/16/2010

Link: http://money.cnn.com/video/technology/2010/09/15/t_4food_burger_donut_twitter.cnnmoney/

Questions for discussion:

  • What do you think of the use of social marketing, as demonstrated by this small business?
  • Do you think social media works better for small businesses than it can for big?
  • Would you use social media to promote this business as expected by the owners?
  • Why do you suppose so many people have responded to this promotional strategy?
  • How can this small business encourage more compliance by customers and response by receivers of social media messaging?

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