Description: With designs vetted by devotees, Threadless has helped Dell sell computers and Havaianas sell flip-flops. Next up: Expanding into brick and mortar retail chains
Source: Businessweek.com
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Date: 09/16/2010
Link: http://www.businessweek.com/magazine/content/10_39/b4196024715129.htm
Questions for discussion:
- Why does this marketing strategy work so well?
- What other businesses do you think could succeed by using the same “voter/buyer” social media model?
- Are there any limitations to this marketing approach?
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