Posted by & filed under Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description:  With designs vetted by devotees, Threadless has helped Dell sell computers and Havaianas sell flip-flops. Next up: Expanding into brick and mortar retail chains

Source: Businessweek.com
 
Date: 09/16/2010

Link: http://www.businessweek.com/magazine/content/10_39/b4196024715129.htm

Questions for discussion:

  • Why does this marketing strategy work so well?
  • What other businesses do you think could succeed by using the same “voter/buyer” social media model?
  • Are there any limitations to this marketing approach?

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