Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: As Apple launches the iPad in China, locally-made wannabes are released at a fraction of the price.

Source: CNNMoney.com  – video report

Date: 09/17/2010

Link: http://money.cnn.com/video/technology/2010/09/17/t_iclone_china.cnnmoney/

Questions for discussion: 

  • Do you think consumers will look at these devices as equivalents to Apple iPads? 
  • How is Apple able to sell iPads at five times the price of these devices?
  • Why do you think the price is so much lower than Apple’s  iPads?
  • How important is the software in these devices to consumers?
  • On what basis should the Chinese manufacturers market these products to consumers?

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