Posted by & filed under Part 4: Marketing Management.

Description:  Internet Explorer 9, Chrome, and Firefox are great, but outdated software is still holding back the Web.

Source: Slate.com
 
Date: 09/16/2010

Link: http://www.slate.com/id/2267673/

Questions for discussion:

  • What does this article have to say about consumer adoption of new technologies?
  • Why is it difficult to persuade consumers to upgrade their software, even when it is available free of any monetary cost?
  • What is the solution proposed by the author of this article?
  • Do you believe it can work?

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