Posted by & filed under Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description:  Blockbuster Inc. Chief Executive Officer James Keyes said he will evaluate “every single store” in the video-rental chain as it reorganizes to compete with competitors that provide movies online and by mail.

Date: 09/24/2010


Questions for discussion:

  • Why did Blockbuster fail?
  • Why is closing down Blockbuster stores a quick way to help salvage the firm?
  • What else could be done to reduce the loss of money?
  • What would you do to revive the firm?

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