Posted by & filed under Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: At the Think Mobile conference in San Francisco, Starbucks VP Adam Brotman outlines the company’s vision for a new Web-based network available in its coffee shops. In partnership with Yahoo, the new site will offer movies, music, and premium content from The Wall Street Journal and Zagat for free.

Source: BNET.com  – video report

Date: 09/23/2010

Link: http://www.bnet.com/videos/starbucks-stirs-up-new-in-store-web-hub/467814

Questions for discussion: 

  • Summarize the plan at Starbucks to expand into other businesses by using the web?
  • Do you think this plan will be successful?
  • What other online strategies would you recommend to Starbucks that allows it to leverage its brand and stores.

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