Posted by & filed under Part 4: Marketing Management.

Description:  Bugatti, Volkswagen AG’s supercar brand, and Fiat SpA’s Ferrari have sold out of their most expensive models as demand for luxury vehicles roars back.

Date: 10/01/2010


Questions for discussion:

  • Why are these cars selling so well during a time when general economic conditions are so poor?
  • What do these sales results say about the global economy?

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