Posted by & filed under Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description:  Daniel Gordon loves to chat. As President of Oklahoma City-based Samuel Gordon Jewelers — and the 4th generation of his family to run the 106-year-old company — you might figure that being social comes with the territory, since he is the face of his company.

Date: 09/28/2010


Questions for discussion: 

  • Why has this firm succeeded online?
  • Describe the way in which the firm has used social media?
  • Who is the target customer?
  • What other online strategies might work well?

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