Description: Daniel Gordon loves to chat. As President of Oklahoma City-based Samuel Gordon Jewelers  and the 4th generation of his family to run the 106-year-old company  you might figure that being social comes with the territory, since he is the face of his company.
Source: BNET.com
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Date: 09/28/2010
Questions for discussion:ÂÂ
- Why has this firm succeeded online?
- Describe the way in which the firm has used social media?
- Who is the target customer?
- What other online strategies might work well?
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