Description:Ã‚Â Daniel Gordon loves to chat. As President of Oklahoma City-based Samuel Gordon Jewelers Ã¢â‚¬â€ and the 4th generation of his family to run the 106-year-old company Ã¢â‚¬â€ you might figure that being social comes with the territory, since he is the face of his company.
Questions for discussion:Ã‚Â
- Why has this firm succeeded online?
- Describe the way in which the firm has used social media?
- Who is the target customer?
- What other online strategies might work well?