Description: CEO William Weldon admitted to lawmakers that his company made mistakes involving numerous recalls, but never explained how they happened.
Source: CNNMoney.com – video report
Date: 10/01/2010
Link: http://money.cnn.com/video/news/2010/09/30/n_tylenol_recall_hearing.cnnmoney/
Questions for discussion:ÂÂ
- Summarize the plan at Starbucks to expand into other businesses by using the web?
- Do you think this plan will be successful?
- What other online strategies would you recommend to Starbucks that allows it to leverage its brand and stores.
Leave a Reply
You must be logged in to post a comment.