Description: CEO William Weldon admitted to lawmakers that his company made mistakes involving numerous recalls, but never explained how they happened.
Source: CNNMoney.comÃ‚Â Ã¢â‚¬â€œ video report
Questions for discussion:Ã‚Â
- Summarize the plan at Starbucks to expand into other businesses by using the web?
- Do you think this plan will be successful?
- What other online strategies would you recommend to Starbucks that allows it to leverage its brand and stores.