Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: CEO William Weldon admitted to lawmakers that his company made mistakes involving numerous recalls, but never explained how they happened.

Source:  – video report

Date: 10/01/2010


Questions for discussion: 

  • Summarize the plan at Starbucks to expand into other businesses by using the web?
  • Do you think this plan will be successful?
  • What other online strategies would you recommend to Starbucks that allows it to leverage its brand and stores.

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