Posted by & filed under Part 4: Marketing Management.

Description:  Airbus SAS’s A380 superjumbo, designed to carry 500 people per flight between the world’s biggest airport interchanges, is carving out an unexpected new market with direct travel to non-hub cities.

Date: 10/08/2010


Questions for discussion:

  • What does this report have to say about the current and future direction of the airline industry?
  • Why have things changed?
  • What do you think the industry will look like in 10 years?

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