Posted by & filed under Part 4: Marketing Management.

Description:  Airbus SAS’s A380 superjumbo, designed to carry 500 people per flight between the world’s biggest airport interchanges, is carving out an unexpected new market with direct travel to non-hub cities.

Source: Bloomberg.com
 
Date: 10/08/2010

Link: http://www.bloomberg.com/news/2010-10-07/airbus-a380-jumbo-jet-bypasses-hubs-as-smaller-cities-clamor-for-flights.html

Questions for discussion:

  • What does this report have to say about the current and future direction of the airline industry?
  • Why have things changed?
  • What do you think the industry will look like in 10 years?

Leave a Reply

Your email address will not be published.