Posted by & filed under Part 4: Marketing Management.

Description: Walt Mossberg and Marcelo Prince discuss the possible benefits and drawbacks of having the iPhone on Verizon’s wireless network, including whether it will suffer some of the same problems that have plagued AT&T. Plus, Verizon readies 4G service.

Source: – video report
Date: 10/07/2010


Questions for discussion: 

  • Summarize the concerns about how consumers might respond to new technologies.
  • How do you think consumers will react?
  • What are the marketing implications for the firms involved?

Leave a Reply