Posted by & filed under Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The comics legend is still going strong, and still spends entire days promoting his new products and meeting his fans.

Source: CNNMoney.com – video report
 
Date: 10/15/2010

Link: http://money.cnn.com/video/news/2010/10/15/n_cmr_stan_lee_comiccon.cnnmoney/

Questions for discussion: 

  • How important is Stan Lee as a leader for his company and industry?
  • Why do you suppose there is such reverence for the man?
  • How do you explain the longevity of this industry?
  • Who is the target audience?
  • What is the “product” they are buying?
  • What do you think of the new products mentioned in the video clip?

Leave a Reply

Your email address will not be published.