Description:Ã‚Â If you think advertising is becoming more tasteless, youÃ¢â‚¬â„¢re right. Several new campaigns Ã¢â‚¬â€ for LeviÃ¢â‚¬â„¢s, Diesel, Arm & Hammer cat litter, Jack in the Box and Kotex, among others Ã¢â‚¬â€ currently use lowbrow body-part humor or unflinching references to biological functions that would previously have been unacceptable.
Questions for discussion:Ã‚Â
- Do you agree with the sentiment expressed by the reporter of this article?
- What do you think of the trend these advertisements suggest?
- How could they backfire on the firms using them to gain competitive advantage over other advertisements?