Posted by & filed under Part 4: Marketing Management.

Description:  If you think advertising is becoming more tasteless, you’re right. Several new campaigns — for Levi’s, Diesel, Arm & Hammer cat litter, Jack in the Box and Kotex, among others — currently use lowbrow body-part humor or unflinching references to biological functions that would previously have been unacceptable.

Date: 10/15/2010


Questions for discussion: 

  • Do you agree with the sentiment expressed by the reporter of this article?
  • What do you think of the trend these advertisements suggest?
  • How could they backfire on the firms using them to gain competitive advantage over other advertisements?

Leave a Reply