Posted by & filed under Part 4: Marketing Management.

Description:  If you think advertising is becoming more tasteless, you’re right. Several new campaigns — for Levi’s, Diesel, Arm & Hammer cat litter, Jack in the Box and Kotex, among others — currently use lowbrow body-part humor or unflinching references to biological functions that would previously have been unacceptable.

Source:  BNET.com
 
Date: 10/15/2010

Link: http://www.bnet.com/blog/advertising-business/ass-tastic-why-ads-are-becoming-more-disgusting/6219?tag=content;feature-roto

Questions for discussion: 

  • Do you agree with the sentiment expressed by the reporter of this article?
  • What do you think of the trend these advertisements suggest?
  • How could they backfire on the firms using them to gain competitive advantage over other advertisements?

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