Posted by & filed under Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description:  Google’s profit soared in the third quarter, defying skeptical investors and analysts who feared that the search giant would never find a a significant new revenue stream besides search advertisements.

Date: 10/15/2010


Questions for discussion:

  • Why has Google stock rebounded on the stock market?
  • What are the sources of revenue that explain the confidence in its future growth?
  • What else can you foresee in Google’s future that suggests increasing success?
  • Do you see any threats from competitors or other factors that should give investors concern?

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