Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  Rum and politics have made a fiery mix since America’s earliest days, when a young politician named George Washington won election to the House of Burgesses in colonial Virginia with the help of spiked punch at the polls.

Source: NYTimes.com
 
Date: 10/15/2010

Link: http://www.nytimes.com/2010/10/16/business/16rum.html?ref=business

Questions for discussion:

  • What does this report have to say about the relationship between governments and businesses?
  • Are there winners and losers in this situation?
  • What should the governments and businesses involved do?

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