Posted by & filed under Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  More often than not, companies manage to lock themselves into unnecessarily narrow market segments and, in so doing, lock themselves out of huge growth opportunities. It’s so prevalent it’s like an epidemic out there. I see it all the time.

Date: 10/21/2010


Questions for discussion: 

  • Do you agree with the arguments presented in this article?
  • Why else do you think some companies miss out on great opportunities?

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