Description:Ã‚Â More often than not, companies manage to lock themselves into unnecessarily narrow market segments and, in so doing, lock themselves out of huge growth opportunities. ItÃ¢â‚¬â„¢s so prevalent itÃ¢â‚¬â„¢s like an epidemic out there. I see it all the time.
Questions for discussion:Ã‚Â
- Do you agree with the arguments presented in this article?
- Why else do you think some companies miss out on great opportunities?