Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: The Chinese search engine’s profits doubled after seeing a surge in customers following Google’s shutdown in China.

Source: – video report
Date: 10/21/2010


Questions for discussion: 

  • Why has Baidu’s profits grown so dramatically?
  • Is this growth sustainable?
  • How should investors look at the risk associated with this firm?
  • Do you believe Google will return to the Chinese market one day soon?
  • Is there an ethical issue here, in the way Google is being prevented from competing in China by the Chinese government?

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