Description:Ã‚Â A FEW young women are gathered around a conference table dotted with bottles of colorful vitamin drinks, iPod cables and slender laptops. A whiteboard with lime-green writing almost swallows a wall in the room.
Questions for discussion:
- How is this sort of research superior to other forms of research into investigating customer behaviors?
- Do you think the participants are being truly honest in their feedback?
- Are there any drawbacks to this method of interacting with customers?