Posted by & filed under Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description:  A FEW young women are gathered around a conference table dotted with bottles of colorful vitamin drinks, iPod cables and slender laptops. A whiteboard with lime-green writing almost swallows a wall in the room.

Date: 10/23/2010


Questions for discussion:

  • How is this sort of research superior to other forms of research into investigating customer behaviors?
  • Do you think the participants are being truly honest in their feedback?
  • Are there any drawbacks to this method of interacting with customers?

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