Description: A FEW young women are gathered around a conference table dotted with bottles of colorful vitamin drinks, iPod cables and slender laptops. A whiteboard with lime-green writing almost swallows a wall in the room.
Source: NYTimes.com
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Date: 10/23/2010
Link: http://www.nytimes.com/2010/10/24/business/24ping.html?ref=business
Questions for discussion:
- How is this sort of research superior to other forms of research into investigating customer behaviors?
- Do you think the participants are being truly honest in their feedback?
- Are there any drawbacks to this method of interacting with customers?
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