Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Stephen Woolley, producer of “Interview with a Vampire,” talks about why we love horror, the supernatural and vampires.

Source: – video report
Date: 10/29/2010


Questions for discussion: 

  • Explain the global success of this genre of film and publishing business.
  • Do you agree with the analysis presented in the video?
  • What other genres seem to have international and universal appeal to consumers around the world?
  • Are there commonalities that these products seem to share?

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