Description:Ã‚Â Pontiac, the brand that invented the muscle car under its flamboyant engineer John Z. DeLorean, helped Burt Reynolds elude Sheriff Justice in Ã¢â‚¬Å“Smokey and the BanditÃ¢â‚¬Â and taught baby boomers to salivate over horsepower, but produced mostly forgettable cars for their children, will endure a lonely death on Sunday after about 40 million in sales.
Questions for discussion:
- Do you think closing down the Pontiac brand was a good move by GM?
- Why do you think management took that decision?
- Would they have benefited more by selling off the brand to another firm?
- What other car brands are likely to face tough economic times as the cost of fuel rises?