Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: A special look inside the Monopoly factory as the legendary board game celebrates its 75th anniversary. 

Source: CNNMoney.com – video report
 
Date: 11/05/2010

Link: http://money.cnn.com/video/news/2010/11/05/n_monopoly_birthday_factory.cnnmoney/

Questions for discussion: 

  • Explain the global success of Monopoly?
  • What does its success suggest about consumer behavior?
  • What need does this product satisfy for consumers?
  • How do you explain the appeal of Monopoly in this age of electronic gadgetry?

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