Description: A special look inside the Monopoly factory as the legendary board game celebrates its 75th anniversary.ÂÂ
Source: CNNMoney.com – video report
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Date: 11/05/2010
Link: http://money.cnn.com/video/news/2010/11/05/n_monopoly_birthday_factory.cnnmoney/
Questions for discussion:ÂÂ
- Explain the global success of Monopoly?
- What does its success suggest about consumer behavior?
- What need does this product satisfy for consumers?
- How do you explain the appeal of Monopoly in this age of electronic gadgetry?
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