Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  AS the sun rose over the mountains circling Los Reyes, a town in the Mexican state of Michoacán, one morning in March 2009, a caravan of more than 300 heavily armed law enforcement agents set out on a raid.

Date: 11/06/2010


Questions for discussion:

  • Summarize how Microsoft deals with piracy?
  • Why is fighting piracy so important to Microsoft?
  • What are the criticisms of this strategy?
  • What are the ethical and social issues related to piracy?
  • Are there alternative strategies for the firm to follow that would solve the problem?

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