Posted by & filed under Part 4: Marketing Management.

Description:  With the 500 subcompact, it makes an auspicious return to the States—but it’s a crowded market

Source: Businessweek.com
 
Date: 11/04/2010

Link: http://www.businessweek.com/magazine/content/10_46/b4203024823719.htm

Questions for discussion: 

  • Why is there concern about the potential success of Fiat in the American auto market?
  • What does Fiat have going for it as it tries to establish itself?
  • Do you believe the firm will be successful?

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