Posted by & filed under Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description:  Barry Diller, who has spent the better part of a decade amassing a collection of Internet companies — a search engine here, a dating Web site there — has figured out how to help make the Internet work a little better for him. He is going into the magazine business.

Source: NYTimes.com
 
Date: 11/12/20

Link: http://www.nytimes.com/2010/11/13/business/media/13mag.html?ref=business

Questions for discussion:

  • What are the pros and cons of this merger?
  • Do you think there are good synergies between the two organizations that suggest they can succeed?

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