Description: The iPhone was an also-ran for Monica Amilpas when she chose her first smartphone last year. She opted for the BlackBerry Curve because it had an instant- messaging feature the Apple Inc. device lacked.
Source: Bloomberg.com
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Date: 11/11/2010
Questions for discussion:ÂÂ
- Why is RIM’s Blackberry more successful in this market?
- What does this mean for RIM as teens grow up and eventually become adult customers?
- What can Apple do about this competitive advantage enjoyed by RIM?
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