Description:Ã‚Â The iPhone was an also-ran for Monica Amilpas when she chose her first smartphone last year. She opted for the BlackBerry Curve because it had an instant- messaging feature the Apple Inc. device lacked.
Questions for discussion:Ã‚Â
- Why is RIMÃ¢â‚¬â„¢s Blackberry more successful in this market?
- What does this mean for RIM as teens grow up and eventually become adult customers?
- What can Apple do about this competitive advantage enjoyed by RIM?