Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: Tweezerman founder Dal LaMagna says his company grew by being frugal with money and keeping stakeholders interests at heart.

Source: – video report
Date: 11/11/2010


Questions for discussion: 

  • Explain the global success of this game?
  • What does its success suggest about consumer behavior?
  • What need does this product satisfy for consumers?
  • How do you explain the appeal of Monopoly in this age of electronic gadgetry?

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