Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: Beatles songs are finally available in Apple’s iTunes store. But ATD’s Peter Kafka says that iTunes is all about apps these days, while digital music sales have flattened out – and even the Fab Four may have a hard time changing that.

Source: – video report
Date: 11/16/2010


Questions for discussion: 

  • Who do you think will benefit more by the distribution of The Beatles music on iTunes?
  • Who is the target customer for these songs?
  • In the second report on iPads: how would you characterize the different groups of customers?
  • How do you think customers will choose amongst the brands?

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