Description: Beatles songs are finally available in Apple’s iTunes store. But ATD’s Peter Kafka says that iTunes is all about apps these days, while digital music sales have flattened out – and even the Fab Four may have a hard time changing that.
Source: Marketwatch.com Ã¢â‚¬â€œ video report
Questions for discussion:Ã‚Â
- Who do you think will benefit more by the distribution of The Beatles music on iTunes?
- Who is the target customer for these songs?
- In the second report on iPads: how would you characterize the different groups of customers?
- How do you think customers will choose amongst the brands?