Description: Beatles songs are finally available in Apple’s iTunes store. But ATD’s Peter Kafka says that iTunes is all about apps these days, while digital music sales have flattened out – and even the Fab Four may have a hard time changing that.
Source: Marketwatch.com – video report
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Date: 11/16/2010
Questions for discussion:ÂÂ
- Who do you think will benefit more by the distribution of The Beatles music on iTunes?
- Who is the target customer for these songs?
- In the second report on iPads: how would you characterize the different groups of customers?
- How do you think customers will choose amongst the brands?
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