Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: With just a week before the official kickoff of the year’s biggest shopping season, consumers are hitting the dozens of websites that track holiday sales and finding TVs, eBook readers and other items at their deepest discounts of the year.

Date: 11/18/2010


Questions for discussion: 

  • How important is “Black Friday” for retailers?
  • What does the report suggest about the buying and selling mood this year?
  • What do you think the holiday shopping season will be like for retailers?
  • Which retailers do you think will do best financially?
  • Which retailers do you think will perform poorly?

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