Description:Ã‚Â THEYÃ¢â‚¬â„¢RE the faces of everything unapologetically excessive about pop culture: from Rodeo Drive shopping sprees to sex tapes to Nascar. So why wouldnÃ¢â‚¬â„¢t the Kardashian sisters, nouveaux-celeb stars of the reality show Ã¢â‚¬Å“Keeping Up With the Kardashians,Ã¢â‚¬Â promote a prepaid debit card?
Questions for discussion:Ã‚Â
- What are the ethical and legal issues related to the promotional strategy presented in the article?
- Who are the target customers?
- What is the appeal of this product?
- Why do you think there has been a backlash to this strategy?