Description: THEY’RE the faces of everything unapologetically excessive about pop culture: from Rodeo Drive shopping sprees to sex tapes to Nascar. So why wouldn’t the Kardashian sisters, nouveaux-celeb stars of the reality show “Keeping Up With the Kardashians,†promote a prepaid debit card?
Source: NYTimes.com
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Date: 11/26/2010
Link: http://www.nytimes.com/2010/11/28/fashion/28noticed.html?ref=business
Questions for discussion:ÂÂ
- What are the ethical and legal issues related to the promotional strategy presented in the article?
- Who are the target customers?
- What is the appeal of this product?
- Why do you think there has been a backlash to this strategy?
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