Posted by & filed under Part 4: Marketing Management.

Description:  THEY’RE the faces of everything unapologetically excessive about pop culture: from Rodeo Drive shopping sprees to sex tapes to Nascar. So why wouldn’t the Kardashian sisters, nouveaux-celeb stars of the reality show “Keeping Up With the Kardashians,” promote a prepaid debit card?

Source: NYTimes.com
 
Date: 11/26/2010

Link: http://www.nytimes.com/2010/11/28/fashion/28noticed.html?ref=business

Questions for discussion: 

  • What are the ethical and legal issues related to the promotional strategy presented in the article?
  • Who are the target customers?
  • What is the appeal of this product?
  • Why do you think there has been a backlash to this strategy?

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