Description: Upstate New Yorkers are agog at Alec BaldwinÃ¢â‚¬â„¢s completely unironic TV ads for a local grocery chain, Wegmans. ThereÃ¢â‚¬â„¢s a cute backstory about why Baldwin is doing these ads Ã¢â‚¬â€ his mom shops there Ã¢â‚¬â€ but they illustrate one of the more charming new trends in advertising: to cast a famous person against type in a commercial, have them play it straight, and then leave consumers to guess what the heck is going on.
Questions for discussion:
- Who is the target audience for these advertisements?
- What message are they sending out about the business?
- Do you think the advertisements are successful?
- What is it about using a celebrity in this way that works?