Posted by & filed under Part 4: Marketing Management.

Description:  Memories can be short when it comes to food recalls. Surveys show that Americans are concerned about food contamination, but experts say that recalls have only a short-term effect on consumers.

Date: 12/04/2010


Questions for discussion: 

  • Summarize the report findings about consumer behavior and the reasons suggested for them?
  • Are you surprised by any of the report findings?
  • What are the implications for the food producer and the distributors?

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