Posted by & filed under Part 4: Marketing Management.

Description:  This holiday season, Sears and Kmart, which merged in 2005, are pushing a single message: Buy with layaway, buy with coupons, buy now and pay later, buy with loyalty rewards points — but please, just buy.

Source: NYTimes.com
 
Date: 12/21/2010

Link: http://www.nytimes.com/2010/12/22/business/22sears.html?ref=business

Questions for discussion: 

  • Why is Sears having so much trouble at this time?
  • What could have been done to improve operations and increase sales revenues?

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