Posted by & filed under Part 1 Business in a Global Environment.

Description:  In June, Bill Doddridge flew his single-engine Cessna 400 to Twentynine Palms Airport near California’s Mojave Desert and headed for an abandoned mine, a .45-caliber pistol on his belt. He was looking for gold. The firearm was to ward off rattlesnakes. The precious metal would be a sideline to his jewelry business. He sifted through dirt, climbed into shafts, and later bought the property, shuttered since World War II.

Date: 12/21/2010


Questions for discussion: 

  • Summarize the highlights of this report.
  • How have businesses and customers of gold changed their behavior since the rapid surge in prices began?
  • Do you think price increases have reached a top yet?
  • What would make the trend change directions?

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