Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Delta Air Lines Inc., American Airlines and other large U.S. carriers may be poised to boost fares with fuel surcharges as crude oil moves closer to $100 a barrel.


Date: 12/22/2010


Questions for discussion:

  • How else can airlines deal with rising fuel costs?
  • How are customers likely to respond to price increases?

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