Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business.

Description: Custom calendar site CalendarLink.org raises funds and spreads awareness for the California Surf Life Saving Association.

Source:  CNNMoney.com – video report

Date: 12/22/2010

Link:  http://money.cnn.com/video/news/2010/12/22/n_cc_tides_of_giving.cnnmoney/

Questions for discussion: 

  • How is this business socially responsible?
  • Who are the target customers?
  • What makes this business service unique?
  • Describe the product strategy and how the Internet allows for customization to match local customer needs.

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